FloorSync / Compared
FloorSync vs Stape for Stripe sales in Meta and GA4
Stape hosts server-side Google Tag Manager: a container on your own subdomain where you build the tags that send data to Meta, GA4 and anything else GTM supports. FloorSync is a ready-made route for one job: Stripe sales and renewals to Meta and GA4, from one call in your webhook.
Pick Stape if you (or an agency) already work in Google Tag Manager, want server-side tracking for your whole site and many platforms, or have high volume. Pick FloorSync if you want Stripe sales in Meta and GA4 without building and maintaining tags, and you or your agent can add one call to your webhook.
| FloorSync | Stape (server-side GTM) | |
|---|---|---|
| Price | $29 a month per business, flat. 7 days free. | Free up to 10K requests a month. Pro $17 a month billed yearly ($20 monthly) up to 500K requests; Business $83 billed yearly ($290) up to 5M. |
| What you set up | One call in your Stripe webhook handler. Mapping, hashing, dedupe and retries are done for you. | A server GTM container, its clients, tags and triggers. Getting Stripe webhooks into it is yours (or a partner’s) to build. |
| Where sales go | Meta Conversions API and GA4 only. | Anywhere a server GTM tag exists for. |
| Renewals | Sent as purchases matched to the first buyer; counted apart in the ledger. | Only if you build the tags for them. |
| Before you pay | A dry run: the exact Meta and GA4 payloads and GA4’s validation answer, nothing sent. Try it below. | Free plan; GTM preview mode once you’ve built it. |
| For your agent | agent-install.md, a ledger API, OpenAPI, llms.txt and an MCP endpoint. | Stape’s API and logs, for people running GTM. |
| Scale and help | New; email support. | Large user base, many partner agencies, and many products around sGTM. |
From Stape’s pricing, checked November 2026 (server-side GTM plans; Stape also sells dedicated gateways). Prices change: check theirs before you choose. Stape’s “200,000+ clients” is its claim.
Where Stape wins
- Does anything Google Tag Manager can, for every ad platform.
- Covers your whole site’s tracking, not only the sale.
- Cheapest per event at high volume.
- A big community, docs and partners who’ll build it for you.
Where FloorSync wins
- No tags, triggers or containers to build and keep working.
- Stripe-specific: renewals, trials and refunds already mapped.
- See the exact payloads before you pay or send anything.
- A ledger an agent reads in one call.
What the FloorSync side looks like
One call in the webhook handler you already have, after Stripe’s signature check. From the docs:
import { createHash } from 'node:crypto'
// event: what stripe.webhooks.constructEvent(...) returned
const text = JSON.stringify(event)
await fetch('https://floorsync.towers.app/api/v1/events/stripe', {
method: 'POST',
headers: {
'Content-Type': 'application/json',
'X-Floor-Key': FLOORSYNC_KEY,
'x-amz-content-sha256': createHash('sha256').update(text).digest('hex'),
},
body: text,
signal: AbortSignal.timeout(10000),
}).catch(() => {}) // never let FloorSync slow down your own webhook
Try it on a renewal
What Meta and GA4 would get from a Stripe renewal, worked out in your browser. Nothing is sent.
Try FloorSync on your own events, free
No card. $29 a month per business after 7 free days, only when you start the plan.